What is the primary reason why retailers tend to locate high-draw items around the periphery of the store?
A) More shelf space for those popular items is available around the periphery.
B) There will be less congestion of customers than there would be in the middle.
C) This arrangement will help to maximize customer exposure to other items in the store.
D) It is easier to put large advertisement signs on the outside walls right next to the items.
E) This arrangement allows customers to travel through the store as quickly as possible.

Question

Quizplus · Accepted Answer

Placing high-draw items around the periphery of the store maximizes customer exposure to other items in the store, increasing the likelihood that customers will make additional purchases while searching for the high-draw items.

What Is the Primary Reason Why Retailers Tend to Locate