Managers of Best Electric Cars try to motivate their workers by reminding them that each person in the company is part of a team in constant competition with foreign companies and that if they work together to increase production and improve quality, the company, their community, and Canada will all benefit. Which of the following terms would Amitai Etzioni use to describe this management strategy?

Question

Quizplus · Accepted Answer

This management strategy is normative because it appeals to the employees' sense of community and shared values. It emphasizes teamwork and the common good, rather than coercion or individual gain (coercive and utilitarian) or treating employees as a mere means to an end (human capital).

Managers of Best Electric Cars Try to Motivate Their Workers