The controversial practice of promoting a point of view along with a product or service refers to
A) PACs.
B) lobbying.
C) coalition building.
D) social contracting.
E) advocacy advertising.

Question

Quizplus · Accepted Answer

Advocacy advertising is the practice of promoting a particular point of view or advocacy along with a product or service. It usually strives to raise awareness or promote social or political causes, and may be controversial because it can blur the line between advertising and propaganda. PACs, lobbying, coalition building, and social contracting are all related to advocacy, but do not specifically refer to the practice of advocacy advertising.

The Controversial Practice of Promoting a Point of View Along