The ritual of exchanging business cards is a social necessity in high-context Japan, and failing to read a card you have been given can be a grave insult.

Name: The ritual of exchanging business cards is a social necessity in high-context Japan, and failing to read a card you have been given can be a grave insult.
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In high-context Japan, exchanging business cards is a social necessity and not reading a card given to you can be seen as a sign of disrespect.

The Ritual of Exchanging Business Cards Is a Social Necessity