If a company based in China ran an ad on American television that was generally acceptable to Chinese women but offensive to millions of American women, that ad could be called

Question

Quizplus · Accepted Answer

Ethnocentric refers to a company's or individual's belief in the superiority of their own culture or nationality, which may lead to offensive or insensitive behavior towards other cultures. In this case, the Chinese company is demonstrating ethnocentrism by not considering the cultural differences and sensibilities of the American audience.

If a Company Based in China Ran an Ad on American