Janice Stafford is a CEO for a large scooter manufacturer. Due to changes in her company's competitive environment, Janice wants to reexamine how the company will achieve a competitive advantage so that it will continue to grow and increase profits. What kind of planning should Janice focus on?
A) Intermediate planning
B) Mission planning
C) Strategic planning
D) Operational planning
E) Business planning

Question

Quizplus · Accepted Answer

Janice should focus on strategic planning, which involves examining the company's competitive environment, assessing strengths and weaknesses, and developing strategies to achieve a competitive advantage. Intermediate planning involves developing detailed plans to implement a strategic plan, mission planning involves defining the organization's purpose and goals, operational planning involves developing specific actions to achieve a plan, and business planning typically refers to the process of starting a new business. None of these focus specifically on achieving a competitive advantage in a changing competitive environment.

Janice Stafford Is a CEO for a Large Scooter Manufacturer