Under a cost-leadership strategy, it is especially important that a brand's image be carefully nurtured and protected, so that brand loyalty and customers' willingness to pay a premium price does not erode.

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A cost-leadership strategy focuses on gaining competitive advantage by being the lowest cost producer in the industry, rather than on brand image or premium pricing, which are more associated with a differentiation strategy.

Under a Cost-Leadership Strategy, It Is Especially Important That a Brand's