Georgia is the owner of Blue Heron Cleaning. She wants to know how to tell if she is in the right competitive niche (the market her business is uniquely qualified to pursue). What strategic management tool should you recommend?

Question

Quizplus · Accepted Answer

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is the best strategic management tool to recommend in this scenario. It helps Georgia to identify her company's strengths and unique qualifications, as well as any areas that need improvement. Additionally, it helps her to analyze the market opportunities and potential threats, which will ultimately help her to determine whether or not she is in the right competitive niche.

Georgia Is the Owner of Blue Heron Cleaning