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Herb Kelleher Co-Founder and Former CEO of Southwest Airlines Established

Question 63

Multiple Choice

Herb Kelleher co-founder and former CEO of Southwest Airlines established a people-centered corporate culture based on, ________________,a value driven philosophy he learned from his mother.


A) "customers first"
B) "profit first"
C) "employees first"
D) "shareholders first"
E) "executives first"

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