According to the Lengel-Daft Contingency Model of Media Selection, face-to-face communication ranks highest on the media richness hierarchy.

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The Lengel-Daft Contingency Model of Media Selection states that media richness is determined by the complexity and ambiguity of the message being communicated. Face-to-face communication is considered the richest form of communication as it allows for immediate feedback, verbal and nonverbal cues, and the ability to clarify any misunderstandings in real-time.

According to the Lengel-Daft Contingency Model of Media Selection, Face-To-Face