According to the Lengel-Daft Contingency Model of Media Selection, which of these is the richest communication medium?
A) A handwritten memo
B) A videotape
C) Telecommuting
D) Computerized e-mail
E) Face-to-face

Question

Quizplus · Accepted Answer

According to the Lengel-Daft Contingency Model of Media Selection, face-to-face communication is the richest medium because it provides the highest level of richness or depth of understanding. Face-to-face communication allows for nonverbal cues, immediate feedback, and the ability to clarify misunderstandings in real-time, which are all important factors in effective communication.

According to the Lengel-Daft Contingency Model of Media Selection, Which