Which of the following primarily serves horizontal markets?
A)e-distributors and exchanges
B)e-distributors and e-procurement Net marketplaces
C)e-procurement Net marketplaces and industry consortia
D)exchanges and industry consortia

Question

Quizplus · Accepted Answer

E-distributors and e-procurement Net marketplaces primarily serve vertical markets, while industry consortia primarily serve specific industries. Exchanges can serve both horizontal and vertical markets, but e-procurement Net marketplaces are primarily focused on horizontal markets, making B the best choice.

Which of the Following Primarily Serves Horizontal Markets