If customer satisfaction does not always lead to customer loyalty, firms may need to focus additional effort on _____ strategies.
A)remediation
B)retention
C)rework
D)repatriation
E)reprocessing

Question

Quizplus · Accepted Answer

Retention strategies are specifically designed to keep customers coming back or staying loyal to the brand, even if they are satisfied with the product or service. Satisfaction does not guarantee loyalty, hence the need for targeted efforts to retain customers.

If Customer Satisfaction Does Not Always Lead to Customer Loyalty