In the 19^th century women's groups attempted to reduce alcohol consumption,
claiming it to be the "demon liquor".From the perspective of deviance specialists,these women were an example of moral entrepreneurs.

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Moral entrepreneurs are individuals or groups who attempt to create or enforce a new social norm or moral code. In this case, the women's groups were trying to change the social norm around alcohol consumption, making them an example of moral entrepreneurs.

In the 19th Century Women's Groups Attempted to Reduce Alcohol

In the 19^th Century Women's Groups Attempted to Reduce Alcohol