If our attitudes about a product are focused on its features and specs,the advertising group would likely use plan with _________ based attitudes in mind.
A)Affective
B)Cognitive
C)Individual
D)Emotional
E)Moral

Question

Quizplus · Accepted Answer

When attitudes are focused on features and specs, it reflects cognitive-based attitudes. Cognitive attitudes are based on beliefs and knowledge about a product or service. Advertisements can use informational messaging to target consumers based on their cognitive attitudes towards a product.

If Our Attitudes About a Product Are Focused on Its