If an advertisement has a picture of a woman cowering below a man,this is an example of which code of female image,according to Goffman's theory?
A)The feminine touch
B)The ritualization of subordination
C)Licensed withdrawal
D)Objectification
E)Infantilization

Question

Quizplus · Accepted Answer

According to Goffman's theory, the ritualization of subordination refers to the portrayal of women in subordinate and submissive roles to men. The image described in the advertisement of a woman cowering below a man reinforces the idea of male dominance and female submissiveness, which is a characteristic of the ritualization of subordination.

If an Advertisement Has a Picture of a Woman Cowering