Experts suggest that firms wanting to globalize through e-commerce must first localize, which means firms need to ________.

Question

Quizplus · Accepted Answer

To effectively sell products in a global market through e-commerce, firms must take into account the differences in culture and preferences of consumers in different regions. This means modifying their products and services to suit the local market, including their website and marketing strategies. Using local suppliers, vendors, and distributors may also be helpful, but modifying products is the main aspect of localization. While testing in local markets may also be beneficial, it is not necessarily a requirement for successful e-commerce globalization.

Experts Suggest That Firms Wanting to Globalize Through E-Commerce Must