Which of the following terms is used to refer to the positive or negative evaluations, feelings, and tendencies that individuals harbor toward objects or concepts and effects the communication process?
A)customs
B)attitudes
C)traditions
D)values

Question

Quizplus · Accepted Answer

Attitudes are the positive or negative evaluations, feelings, and tendencies that individuals have towards objects or concepts. These attitudes can influence the communication process by affecting how individuals interpret and respond to messages. Customs, traditions, and values are related concepts but do not directly impact the communication process in the same way that attitudes do.

Which of the Following Terms Is Used to Refer to the Positive