The focus of Selina Inc., an MNC producing a range of products that can be marketed through common channels to similar customers worldwide, is marketing.Its aim is to become an insider in every country it operates.Which of the following organizational forms is most likely to be favored by Selina's management?
A)a global geographic structure
B)a global functional structure
C)a domestic structure plus export department
D)a domestic structure plus foreign subsidiary

Question

Quizplus · Accepted Answer

A global geographic structure allows for Selina Inc. to have different divisions or units in each country it operates, with each unit responsible for the marketing and sales of products specifically designed for that region. This structure is particularly effective for companies with a global marketing strategy as it ensures that the products are tailored to the specific needs and preferences of the customers in each country, which ultimately increases sales and revenue. Selina's focus on becoming an insider in every country it operates also suggests that a global geographic structure would be favored as it allows the company to have a local presence and adapt to local market conditions.

The Focus of Selina Inc