In their rush to get on the globalization bandwagon, too many firms have ________.
A)opted for niche marketing
B)sacrificed the ability to respond to local market structures and consumer preferences
C)overly focused on local markets at the cost of losing out on market share abroad
D)wrongly overestimated the importance of mass customization for the global market

Question

Quizplus · Accepted Answer

The sentence suggests that some firms have prioritized globalization without acknowledging the importance of local market structures and consumer preferences. Option B directly addresses this issue. Option A and D are irrelevant to the sentence. Option C suggests the opposite of what is being discussed.

In Their Rush to Get on the Globalization Bandwagon, Too