Papillion Inc.is a small American high-technology firm that has been successfully competing in the international business arena from its inception two years ago.Instead of internationalizing slowly, Papillion Inc.embarked upon an ambitious plan to leverage niche market opportunities worldwide-right from the beginning.Papillion Inc.exemplifies the ________ phenomenon.
A)born-global
B)subordinateship
C)outsourcing
D)insourcing

Question

Quizplus · Accepted Answer

The description of Papillion Inc. as a small American high-technology firm that embarked upon an ambitious plan to leverage niche market opportunities worldwide-right from the beginning is characteristic of born-global firms, which are defined as businesses that are international from their inception or early stages.