Nike has used Michael Jordan to create the impression that Air Jordan basketball shoes are superior to any other basketball shoes.Nike is attempting to
A)differentiate Air Jordan basketball shoes from other types of basketball shoes.
B)lower the marginal cost of producing Air Jordan basketball shoes.
C)increase its profit by raising the price of Air Jordan basketball shoes.
D)convince consumers that Air Jordan basketball shoes are no different from other basketball shoes favored by celebrities.

Question

Quizplus · Accepted Answer

Nike is using Michael Jordan, a celebrity athlete, to create a unique image for Air Jordan basketball shoes and differentiate them from other basketball shoes in the market. This marketing strategy aims to give Air Jordan basketball shoes a competitive advantage and increase their sales.

Nike Has Used Michael Jordan to Create the Impression That