Which of the following can a firm use to defend a successful product's brand name?
A)The firm can obtain a patent on the brand name.
B)The firm can apply for a trademark to ban other firms from using the product's name.
C)The firm can increase the amount it spends on advertising for the product.
D)The firm can attempt to copyright the brand name.

Question

Quizplus · Accepted Answer

A trademark is the most effective way for a firm to defend a successful product's brand name. Trademarks allow the firm to legally ban other companies from using the same or similar names, logos or slogans, which helps to protect the brand's identity and reputation in the market. Obtaining a patent or copyrighting the brand name would not provide the same level of protection, while increasing advertising spend may help to promote the brand, it would not be a legal defense against competitors using similar names.

Which of the Following Can a Firm Use to Defend