Firms use two marketing tools to differentiate their products.What are these two tools?
A)lobbying and word of mouth
B)market research and demand estimation
C)brand management and advertising
D)consumer surveys and market experiments

Question

Quizplus · Accepted Answer

The two marketing tools that firms use to differentiate their products are brand management and advertising. Brand management involves creating and maintaining a unique brand image that sets the company's products apart from the competition. Advertising is used to promote the brand and its products and to communicate the unique qualities that differentiate them from other products in the market.

Firms Use Two Marketing Tools to Differentiate Their Products