One goal a firm tries to achieve when it advertises a product is to
A)make the demand curve for the product more elastic.
B)shift the demand curve for the product to the left.
C)make the demand curve for the product unitary elastic.
D)make the demand curve for the product more inelastic.

Question

Quizplus · Accepted Answer

The goal of advertising is to create brand loyalty and differentiate a product from its competitors. If successful, this will make the demand for the product less sensitive to changes in price, thus making the demand curve more inelastic.

One Goal a Firm Tries to Achieve When It Advertises