In the highly competitive fast-food restaurant market, brand name restaurants have a strong profit incentive to maintain high sanitary conditions and avoid any negative consequences.

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Brand name fast-food restaurants have invested heavily in their brand and reputation, and any negative consequences resulting from unsanitary conditions would not only drive away customers but also result in legal and financial consequences. Therefore, they have a strong profit incentive to maintain high sanitation standards.

In the Highly Competitive Fast-Food Restaurant Market, Brand Name Restaurants