
The three stages in the consumer decision making process are ____________, ____________, and ____________.
A) pre-awareness stage, pre-purchase, purchase stage
B) pre-purchase stage, awareness stage, post-purchase stage
C) service encounter stage, pre-purchase stage, post-purchase stage
D) pre-purchase stage, awareness stage, purchase stage
E) pre-purchase stage, service encounter stage, post-purchase stage
Correct Answer:
Verified
Q1: Characteristics that customers find hard to evaluate
Q5: The service encounter stage involves _.
A) Moments
Q6: In the theater metaphor, the elements include
Q8: The five broad dimensions of service quality
Q10: Expectation elements include desired, adequate and predicted
Q11: The key concepts in the pre-purchase stage
Q12: The prepurchase stage begins with _.
A)perceived risk
B)formation
Q12: In high-contact services, it is important to
Q13: Everything else being equal, when customers are
Q14: Services with high levels of contact include
A)
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