The prepurchase stage begins with ____________.
A)perceived risk
B)formation of expectations
C)moments of truth
D)evoked set
E)need arousal

Question

Quizplus · Accepted Answer

The prepurchase stage starts with need arousal, which means consumers become aware of a discrepancy between their current state and a desired state. This discrepancy could be triggered by internal or external factors, such as hunger or exposure to advertising messages. Once consumers experience a need, they may start looking for solutions to satisfy it, which leads to the next stage of the decision-making process: information search.

The Prepurchase Stage Begins with ____________