A ____________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns.
A)target class
B)class
C)focal segment
D)market segment
E)financial segment

Question

Quizplus · Accepted Answer

Market segment refers to a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns, and is a crucial concept in marketing. Target class, class, focal segment, and financial segment are not standard terms used to describe market segments.

A ____________ Is Composed of a Group of Buyers Who