A merchant who induces their customers to wrongly believe that the merchant's goods are connected with or associated with another person commits the tort of:

Question

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The tort of passing off is committed when a merchant falsely gives the impression that their goods or services are connected to, or associated with, another person or business. This can be done through the use of similar branding, packaging, or marketing materials. It is a form of unfair competition and can be actionable in both common law and under statutes such as the Trademarks Act.

A Merchant Who Induces Their Customers to Wrongly Believe That