The plaintiff in Dunlop Pneumatic Tyre Co Ltd v Selfridge & Co Ltd [1915] AC 847 was unable to enforce the defendant's promise because:

Question

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The plaintiff, Dunlop Pneumatic Tyre Co Ltd, could not enforce the defendant's, Selfridge & Co Ltd, promise because the promise was made to Dew & Co, not directly to Dunlop, meaning there was no privity of contract between Dunlop and Selfridge. Additionally, Dunlop had given no consideration to Selfridge, which is a requirement for a contract to be enforceable. Therefore, all of the provided reasons contribute to why Dunlop was unable to enforce the promise.

The Plaintiff in Dunlop Pneumatic Tyre Co Ltd V Selfridge