Marketing strategies can be used to shape demand in all ways EXCEPT ____________.
A)modify mode of delivery
B)use price and other cost to manage demand
C)change product elements
D)modify time and place of delivery
E)use promotion and education

Question

Quizplus · Accepted Answer

Modifying the mode of delivery is not a way to shape demand, as it relates to the process of getting the product to the customer rather than affecting customer demand itself. The other options listed are all valid ways to shape demand through marketing strategies.

Marketing Strategies Can Be Used to Shape Demand in All