Consumer-to-consumer (C2C)electronic commerce involves consumers selling directly to consumers.For example,eBay,the giant Web auction site,enables individuals to sell their goods to other consumers by auctioning the merchandise to the highest bidder.

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Consumer-to-consumer (C2C) electronic commerce involves consumers selling directly to other consumers, such as through online auction sites like eBay.

Consumer-To-Consumer (C2C)electronic Commerce Involves Consumers Selling Directly to Consumers