Jay's Diamonds Inc.distributes diamonds around the world by using the Internet and a very neatly designed Web site.They refer to themselves as the jewellers' jeweller.Their customers buy diamonds in bulk and then sell the diamonds to local customers one at a time.What major electronic commerce category best describes this scenario?

Question

Quizplus · Accepted Answer

The scenario describes a business-to-business (B2B) electronic commerce category, where Jay's Diamonds Inc. distributes diamonds to other businesses who then sell them to individual customers. This is not a consumer-to-consumer (C2C) scenario because the customers are not buying and selling to each other directly. It is also not a business-to-government (B2G) or business-to-consumer (B2C) scenario because the sales are not being made directly to the government or individual customers.