Helen is in charge of marketing.Her system has given her great information on what type of products the company needs to make.The production department just will not make the decision to make these products.Helen is very frustrated.This case illustrates which main reason of why investments in technology don't always produce positive results?
A)information quality
B)management filters
C)organizational culture
D)lack of resources

Question

Quizplus · Accepted Answer

This case illustrates that the organizational culture is the main reason why investments in technology don't always produce positive results. Even though Helen has great information from the system, the production department is not willing to make a decision to produce those products, indicating that there may be resistance to change or a lack of collaboration among different departments within the organization.

Helen Is in Charge of Marketing