Service environments, also called ____________ relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites.
A)service planes
B)servicescapes
C)service boxes
D)servicetomies
E)service vaults

Question

Quizplus · Accepted Answer

Service environments are also known as servicescapes, which encompass the physical setting, ambiance, and other experiential elements encountered by customers while receiving services. The term "servicescape" was first introduced by Booms and Bitner in 1981. The service environment plays a crucial role in shaping customers' perceptions, attitudes, and behavior towards service providers.

Service Environments, Also Called ____________ Relate to the Style and Appearance