Susan is employed by a new car dealership.The dealership knows that it is less expensive to retain current customers than it is to get new customers.Her dealership likes to follow up with current customers every four months for up to two years to make sure that they are satisfied with their purchase.Susan would be well served to use what kind of system in her duties?

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) systems are designed to manage an organization's interactions with current and potential customers, helping to improve customer satisfaction, loyalty, and retention. In Susan's case, using a CRM system would allow her to keep track of customer information and follow up with them regularly, ensuring that they are satisfied with their purchase and addressing any concerns they may have. This would ultimately help to retain customers and save the dealership money in the long run. SCM (Supply Chain Management) and ERP (Enterprise Resource Planning) systems are not directly related to customer retention, while TPS (Transaction Processing System) is more focused on processing day-to-day transactions and does not involve long-term customer relationship management.

Susan Is Employed by a New Car Dealership