Jean uses his loyalty rewards program card to buy gas from the Shell Oil Company,he only needs 300 more points to get a free flight to Calgary.This illustrates Shell Oil dealing with the competitive force of ________.
A)substitute products and services
B)new market entrants
C)customers
D)suppliers

Question

Quizplus · Accepted Answer

The loyalty rewards program card used by Jean implies that Shell Oil is dealing with the competitive force of customers. The loyalty program is a tactic used by Shell Oil to attract and retain customers, which can be considered a response to customer preferences and behavior. By offering loyalty rewards such as free flights, Shell Oil is incentivizing customers like Jean to continue using their services and giving them a competitive advantage.

Jean Uses His Loyalty Rewards Program Card to Buy Gas