Chapters.Indigo.ca keeps track of user preferences for book and CD purchases and can recommend titles purchased by others to its customers.Strong linkages to customers and suppliers increase switching costs.Chapters.Indigo.ca is utilizing which source of competitive advantage?
A)low-cost leadership
B)product differentiation
C)focus on market niche
D)strengthening customer and supplier intimacy

Question

Quizplus · Accepted Answer

Chapters.Indigo.ca is utilizing strengthening customer and supplier intimacy as a source of competitive advantage by keeping track of user preferences and recommending titles to its customers based on the purchases of others. This increases the linkages with customers and suppliers, making it harder for customers to switch to another provider.

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