Marie has developed a unique patented process to manufacture metal picture frames.This unique process allows Marie to use less raw materials and less labour than her competitors.Marie is utilizing which source of competitive advantage?
A)low-cost leadership
B)product differentiation
C)focus on market niche
D)strengthening customer and supplier intimacy

Question

Quizplus · Accepted Answer

Marie is utilizing low-cost leadership as her unique process allows her to use fewer raw materials and less labor, reducing costs compared to her competitors.

Marie Has Developed a Unique Patented Process to Manufacture Metal