Amazon has committed itself to offering the lowest possible prices in the e-book market.Which strategy are they using to compete?
A)low-cost leadership
B)product differentiation
C)focus on market niche
D)customer and supplier intimacy

Question

Quizplus · Accepted Answer

Amazon is following the strategy of low-cost leadership, which involves offering products or services at the lowest possible prices compared to competitors. By doing this, Amazon aims to attract price-sensitive customers who are looking for the best deals in the e-book market. This helps them compete with other e-book retailers and gain a larger market share.

Amazon Has Committed Itself to Offering the Lowest Possible Prices