One recurring problem in supply chain management is the bullwhip effect.

Question

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The bullwhip effect is a well-known phenomenon in supply chain management that refers to the exaggerated demand fluctuations that occur as information about customer demand is transmitted up the supply chain. This can lead to inefficiencies in planning, inventory management, and production scheduling, which can ultimately lead to higher costs, lower profits, and poorer customer service.

One Recurring Problem in Supply Chain Management Is the Bullwhip