Jason Graham's startup, which is in the electronics industry, was launched on January 1, 2009. However, prior to its formal launch, Jason spent many hours working on his business, particularly during the feasibility analysis stage. The time and effort that entrepreneurs put into their venture, that can't be easily measured from a financial point of view, is referred to as:
A) effort equity
B) intangible equity
C) sweat equity
D) worry equity
E) fret equity

Question

Quizplus · Accepted Answer

Sweat equity refers to the non-financial investment that entrepreneurs make in their venture, such as time, effort, and skills. This includes the hours spent on planning and feasibility analysis before the formal launch of the business. The other choices, such as effort equity, intangible equity, worry equity, and fret equity, do not accurately capture this concept.

Jason Graham's Startup, Which Is in the Electronics Industry, Was