Brenda Berry is thinking about starting a computer company. After doing some research, she has decided that the computer industry can be divided into the following product categories: handheld computers, laptops, tablet computers, PCs, minicomputers, and mainframes. She is now trying to decide which product category she is the most interested in competing in. The process that Brenda is going through is called:

Question

Quizplus · Accepted Answer

Brenda is going through the process of market segmentation, which involves dividing a larger market into smaller groups (or segments) of consumers with similar needs and characteristics. She is considering which specific product category to target within the broader computer industry.

Brenda Berry Is Thinking About Starting a Computer Company