An important distinction should be made between a firm's core product and its actual product. While the core product may be a CD that contains an antivirus software program, the actual product may have a number of characteristics, include a quality level, features, design, a brand name, and packaging.

Question

Quizplus · Accepted Answer

This statement is true. The core product refers to the fundamental benefit that the customer is seeking, while the actual product includes all the tangible and intangible features that come with the product, such as its quality, design, brand name, packaging, etc.

An Important Distinction Should Be Made Between a Firm's Core