Price is the only element in the marketing mix that produces revenue; all other elements represent costs.

Name: Price is the only element in the marketing mix that produces revenue; all other elements represent costs.
Brand: Quizplus
Rating: 4.9 (44 reviews)

Question

Quizplus · Accepted Answer

Price is the only element in the marketing mix that directly generates revenue for a business. The other elements (product, promotion, and place) represent costs associated with producing, promoting, and distributing the product or service.

Price Is the Only Element in the Marketing Mix That