Cameron Smith recently surveyed 200 of his classmates to get a sense of the demand for a new software product he is working on. Collecting data via a survey you administer yourself is referred to as:
A) direct research
B) derivative research
C) primary research
D) secondary research
E) initial research

Question

Quizplus · Accepted Answer

Primary research involves collecting data directly from the source through methods such as surveys or interviews, which is what Cameron did by surveying his classmates. Direct research is also a valid term, but it is not as commonly used. Derivative research, secondary research, and initial research typically involve analyzing existing data sources rather than collecting new data directly.

Cameron Smith Recently Surveyed 200 of His Classmates to Get