Each quarter, Cindy Anderson, who owns a chain of card and gift shops, does a detailed analysis of her firm's competitors. This analysis is called:
A) competitor analysis
B) challenger analysis
C) strategic analysis
D) participant analysis
E) industry analysis

Question

Quizplus · Accepted Answer

Competitor analysis involves assessing and analyzing the strengths and weaknesses of current and potential competitors, which is what Cindy Anderson is doing with her detailed analysis of her firm's competitors.

Each Quarter, Cindy Anderson, Who Owns a Chain of Card