Katherine Chapman recently launched a firm in the clothing industry, targeting teens ages 13-17. One thing Katherine thinks she has accomplished is producing products that have universal appeal, so she will not vary her approach from country to country. Katherine is pursuing a ________ strategy.

Question

Quizplus · Accepted Answer

Katherine is pursuing a global strategy, which involves offering the same products using the same marketing approach in all markets, aiming for universal appeal without adapting to local preferences.

Katherine Chapman Recently Launched a Firm in the Clothing Industry