Kendra Johnson is starting a firm in the shoe industry. Her shoes will be very high quality and will be priced at the top end of the market. Kendra has chosen the generic strategy referred to as:

Question

Quizplus · Accepted Answer

Kendra has chosen the differentiation generic strategy. She is positioning her shoes as high quality and at the top end of the market, which differentiates her products from the rest of the competitors in the shoe industry.

Kendra Johnson Is Starting a Firm in the Shoe Industry